New Technology Updates

TV advertising is notoriously expensive. YouTube just changed that.

YouTube has announced it's now letting advertisers run campaigns that specifically target users watching YouTube on television screens.

The video giant has just launched a “TV screens device type” option on its Google Ads platform. This means that advertisers will now be able to specifically target viewers who are watching YouTube content television sets. This includes people using streaming devices such as Google’s very own Chromecast, set-top boxes like the Apple TV or Roku, video game consoles, and smart TVs. 

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from Mashable https://ift.tt/2ym8SI8