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It's about to be Pride season, the time of year when brands cash in on "diversity" and emblazon a bunch of crap with the rainbow flag.

Every once in a while, however, a brand does something that actually moves the LGBTQ community forward. Take the latest ad from Gillette, which was posted on Thursday and which features a young trans teen from Canada by the name of Samson Bonkeabantu Brown, shaving for the first time.

Try to watch this without tearing up.

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The ad is effective not only because of its writing, which ignores clichés, but because the producers actually cast a trans person to play a trans role. Here's how Brown described the experience in a public Facebook post. Read more...

More about Advertising, Transgender, Razor, Culture, and Identities

from Mashable http://bit.ly/2HBS84M